If your organization is looking for new ways to use local online marketing techniques, it is important that you first understand what your website is doing right and where you need to make changes. Some websites may already be optimized for local search where others have a lot of work to do. Easy changes like adding your address to each page of your website may be all you really need to do in order to help those that use local search tools to get in touch with businesses. Since most people will search for local companies using the search engines, it is important that you take that next step toward local search marketing to get your name out there and to become relevant in your industry.
Claim Your Profile
Bring Local, Google Places, and Yahoo Local all have a profile page that will indicate your company’s location on their map program. They may have your phone number, but it is rare that they will have a lot of information linked to this page. Claim your business listing and edit all of the details. It doesn’t take a lot of time to update the profile to include your store hours, website information, special offers, pictures, and many other things. This is a great way to help your customers find your business and to have relevant information to use. Each picture that you upload needs to be titled with some of the keywords that your customers use.
Linking Your Website
An effective way to help you gain the right visibility is by controlling the information about your company across the internet. You need to be able to submit your company’s information to other search directories and website. Using local directories, you have the chance to gain some authority links and you have the ability to gain a higher website ranking. Monitor the information that is linked to your website or any of the directories to make sure that it is accurate. This way you can contact the webmaster on the other sites and address the issue, asking them to fix it.
Use the right Keywords
As you focus on finding the keywords that your customers are searching with, it helps to think like your customers. Google can do a great job at helping you locate the keywords but you also need to think like the customers and perform a number of searches that they would likely use when trying to find products related to your industry. Do not get caught up in the popular keywords and focus more on keywords that are narrowed down quite a bit more.
To help your customers feel that supporting your business is a good idea, you must focus on your customer service. Not only do you want to focus on the interaction that you have with them at your store you need to focus on your social media interaction. You need to look at different local online marketing techniques that allow you to improve your reputation with the customers. Using forums and other things, you must work on answering their questions fully and being as helpful as possible to the customers that are asking questions.